The technological platform behind the solution includes tools for powering each component:
- Unified Audiences: We bring together disparate retailer audience taxonomies, then standardize audience definitions across retailers.
- Unified Activation and Optimization: The platform enables more intelligent budget allocations, custom-built for retail media, that work within the constraints of JBPs.
- Unified Measurement: We measure using data from sources that have never been joined before to provide a single view of media activity.
Marketplace Proficiency Audit
Our marketplace proficiency audit allows us to evaluate your current performance across multiple retailers, including Amazon, Walmart, and more. Within this, we look at media, product detail pages (PDPs) and store content, SEO, and retail readiness, to give a score and actionable objective plan to accelerate your sales. Our marketplace proficiency audit provides a data-driven foundation from which to build-out marketplace strategies. This ensures we identify key frictions in your existing setup, allowing us to gear time and budget toward priority areas that will have the highest impact.
Additional Retail Media Tools
We start by analyzing third-party technology to find a suite that best suits your business goals and supports them with our own first-party tech to accelerate your marketplace and eRetail performance.
PDP Content Audit
Within our Marketplace proficiency audit, we have built out a robust module to audit the strength of your PDPs. PDPs are vital to the commercial success of your marketplace and eRetail efforts, notably algorithmic retailers such as Amazon. Here, not only does quality content drive the customer journey from product evaluation through to purchase, but it also powers your organic rankings. Our audit, therefore, approaches PDPs from multiple angles to highlight the optimizations that will have the greatest impact on your overall sales, both through improved UX and SEO excellence.
OBJECTiV
OBJECTiV audits retailers to give an unbiased view of which retailers best fit your brand’s needs. The output is used for planning, forecasting, and joint business plan (JBP) negotiations.
Topic
When it comes to the performance of your products across marketplaces and eRetail sites, your reviews are crucial. Today, KINESSO consumers look to peer reviews to influence their buying decisions. Successful brands know how to harness reviews to get a better picture of how people feel about their products. This can inform marketing optimization alongside future product development, and that’s why we built Topic.
Topic ingests review data from across the web to analyze review themes, compare perception to that of your competitors, and audit customer sentiment.
Chargeback Protector
Chargeback fees are often a hidden cost for brands when selling online. Our team analyzes these fees to determine which haven’t gone through the dispute process to recover charges.
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Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
