In today’s ever-evolving retail landscape, brands and retailers are continually seeking innovative strategies to maximize their reach and revenue. A significant emerging trend is non-endemic advertising, an approach that is rapidly transforming the dynamics of Retail Media Networks.
Non-endemic advertising is a practice where brands use retailers to promote products or services that aren’t sold by the retailer. This gives brands the opportunity to leverage retailers rich first-party data, opening new audiences and providing advertisers with access to highly targeted audiences.
A new eMarketer report delves into the nuances of this trend, offering key insights into its impact on the Retail Media landscape. Highlighting expert perspectives, the report features insights from Glen Conybeare, Global President of KINESSO Commerce.
According to the report, 53% of advertisers have already embraced Retail Media Networks for non-endemic brands. This statistic highlights the growing appeal and effectiveness of this practice, which not only diversifies advertising opportunities but also enhances the precision of marketing efforts in reaching non-endemic audiences.
Discover how this innovative approach is reshaping the way retailers and brands interact with consumers, driving growth, and fostering a more dynamic advertising ecosystem.
Read the full article here: Non-Endemic Advertising Explainer 2024 (emarketer.com)
