The 3-step ecommerce development playbook for brands

The commerce landscape is sprawling and complex, but successful brands learn to grow alongside it.  

In her latest article in The Drum, Mia Rodriguez, senior vice president, head of ecommerce, KINESSO Commerce, lays out a three-step framework for going up through the ecommerce gears to navigate this ever-changing terrain.  

 Mia covers the foundational steps to take in each stage, including data analysis, content optimization, and campaign management. And she emphasizes the importance of continuous improvement and a data-driven approach to optimize performance and drive brand equity.  

Read the full article on The Drum (login required) to learn more about the key steps to taking your ecommerce strategy to the next level.  

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