Heather Dawson

Global Commerce Solutions

A bit about Heather

A specialist in digital marketing with 20+ years of experience, Heather is responsible for growing commerce services in the agency and leading retail media transformation consultancy with many of our current clients. Prior to that, she was eCommerce Global Partner at Mindshare, transforming Unilever’s Amazon media capability. Heather has built performance teams and driven digital adoption for clients in many categories including automotive, B2B, CPG, financial, electronics, and travel.

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Recent Posts

4 months ago
By Heather Dawson
Whitepaper

How Retail Media Helps Non-Endemic Brands Find Hard-to-Reach Shoppers

5 months ago
By Heather Dawson
Whitepaper

Blind Spots: Retail Media for Non-Endemic Brands