A bit about me
Deidre Drewes is the VP, Programmatic & Search – Retail Activation for IPG Mediabrands Commerce, where she leads the strategy and media buying across retail media networks for a myriad of performance-minded CPG brands in the US.
A digital marketing veteran with more than 15 years in the industry, Deidre’s cross-craft background is the foundation for her holistic approach to eCommerce and nurturing the buyer journey. Deidre oversees a rockstar team of eCommerce specialists in the U.S. who are constantly innovating in the retail media space – pushing the envelope with new channels, betas, and technologies on behalf of their clients.
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