MAGNA and KINESSO Commerce Release Global Retail Media Report
Keeping up with the fast-moving world of Retail Media can be a challenge, as this rockstar advertising medium continues to evolve in new – and sometimes unexpected – directions.
To help you keep abreast of all this change, MAGNA and KINESSO Commerce have teamed up to release The Retail Media Report, documenting the Retail Media landscape in 2024 and some thoughts on the projected direction of travel for 2025 and beyond.
Download the report to discover who the major players are in the market, how Retail Media ad inventory is diversifying, and which industry verticals are standing up their own commerce networks in order to make the most of their valuable first-party data.
The report also delves into new opportunities in Retail Media, including the opportunity for retailers to detach their data from ad inventory and enable non-endemic brands to enter the space and reach new or hard-to-find audiences.
Future-gazers and early adopters will be interested to learn about the development of Retail Media to manage supply-chains, as precise geo-targeting and SKU-level stock feedback becomes a reality.
If you’d like to learn more about how KINESSO Commerce can help with building out your Retail Media strategy and activation, please get in touch.
To access full reports and databases or to learn more about our subscription-based research services, contact forecasting@magnaglobal.com.
