Variety is set to host the first ever Content Meets Commerce Summit, presented by KINESSO, on October 7th.
The event will bring together some of the brightest minds in retail, commerce and entertainment, with executives from Netflix, QVC, Uber, United Airlines, Instacart, CVS, KINESSO and IPG Commerce making appearances.
Topics for discussion on the day will include:
Keynote Conversation: The Evolution of QVC and Consumer Audience Behaviors
Busy Philipps, host, and co-executive producer of “Busy This Week” on QVC+, and Stacie Tedesco, VP of Streaming, Qurate Retail Group, will explore where QVC sits in an evolving and ever-more digital world.
Panel: Is it Retail or is it Commerce?
Featuring Ashan Khan, Head of Agency Partnerships, Uber Advertising; Aaron Gallagher, Managing director and Head of Sales, Kinective Media by United Airlines; Parbinder Dhariwal, VP, CVS Media Exchange (CMX); and Suzanne Skop, Senior Director of Agency and Off-Platform Partnerships, Instacart. The conversation will be moderated by Amie Owen, Global Chief Growth Officer, KINESSO.
Fireside Chat with IPG leadership
Jeriad Zoghby, Chief Commerce Strategy officer of IPG, and Brian Steinberg, senior TV editor, Variety, will discuss exciting advancements and investments IPG is making in the commerce space.
Netflix deep-dive: Shoppable integration on “Emily in Paris”
Magno Herran, VP, global brand & marketing partnerships, Netflix, will be interviewed by Todd Spangler, Business Editor, on the ambitious shoppable integration on Emily in Paris, which signalled a shift in how consumers could make seamless purchases in the future whilst consuming content.
Want to learn more about how KINESSO Commerce can help with your commerce content? Get in touch.
