Media KPI's and Retail KPI's
In most organizations, media teams and retail teams sit in separate silos without much communication across the table. Brands use our proprietary dashboard to track metrics across both disciplines and break open the conversation.
Key metrics tracked within Media:
- Return-on-ad-spend (ROAS)
- Click-through rate (CTR)
- Conversion rate (CVR)
- Cost-per-click (CPC)
- Ad-attributed revenue
- Glance views
- Media spend
- Viewability
Key metrics tracked within Retail:
- Price
- Buy box win %
- Weeks of supply
- Cost of goods sold (COGS)
- Market share
- Sales volume
- Item sell-in
- Profitability
Our Proprietary Dashboard
These dashboards create one source of truth for Commerce. One source for the Brand Marketing team. One source for the Sales team. One source for the Finance team.
Our dashboards serve as a destination where all KPIs live, knowledge is shared, goals are unified and tracked, media is powered, and operational decisions can be made.
Want to Learn More?
Our dedicated team includes specialists from the retail world and leading global marketplaces. This wealth of commerce experience helps us drive crucial profitability for your brand.
