Following the news that KINESSO Commerce has formed a new partnership with shoppable tech provider Vudoo, Amie Owen, Global Chief Growth Officer, sat down with Beet.TV at the Beet Retreat Berkshires 2024 to discuss the move and what it means for the future of commerce.
The alliance will help KINESSO Commerce to close the loop on post-click shopping behaviors, offering clients a more comprehensive and data-driven approach to commerce.
“When we started looking at a shoppable tech partner, we wanted to make sure that it matched a few of our criteria that we had set up already with our offering,” Owen says.
“We always say … ‘make everything shoppable everywhere all the time’. And so that is commerce as a strategy.”
Watch the full interview with Amie Owen and Julian Zilberbrand to learn more about:
- The importance of shoppable tech in today’s retail landscape
- How KINESSO Commerce’s new Shop Now product is helping brands understand and optimize their post-click shopping behaviors
- The future of retail media and the role of data and technology in driving commerce success
Watch the full interview on Beet.TV here.
