Beyond Performance: How Marketers Can Realize Total Commerce Success
According to Amie Owen, Global Chief Growth Officer at KINESSO Commerce, the world of commerce has reached a pivotal moment.
Writing in The Drum for its Retail Focus Week, Owen argues that brands must merge old and new working methods and apply a total commerce approach to maximize their potential.
A total commerce approach will activate strategies that go beyond performance marketing, across stores, technology, media and creative, and this can help brands to maximize customer engagement touchpoints and the value they generate, in a world of increasingly complicated purchase journeys.
Read the full article on The Drum (login required) to learn more about the key steps to total commerce.
If you’d like to speak to one of our experts about applying a total commerce approach to your brand, please get in touch.
