Amie Owen, Chief Growth Officer at KINESSO Commerce, sat down with Beet.tv at this year’s Cannes International Festival of Creativity to discuss changes in consumer shopping habits and their impact on Retail Media.
Understanding people is integral to connecting with them; their media consumption, behaviors, purchase cycles, and what they’ve bought in the past. To do that, you need rich data.
Amie Owen’s retail media expertise provides her with a unique perspective on the future of consumer habits.
And while first-party data is the cornerstone of successful marketing, it is not all equal. In recent years, it has become apparent that media consumption is key to better data that connects with people on their journey.
First, people have drastically changed the way that they shop with more moving to online offerings. Along with that, the rise of CTV and podcasts has brought new options for engaging with them.
To learn more about our data-driven strategies and to hear more about Amie’s insights, you can find the full interview by clicking here.
